What To Expect During The Sale Of Your Home
This Seller's Guide will give you a chance to know a little bit about the process and plan to get your home sold in 45 days or less for the highest price the market will bear, which is your home's Fair Market Value. The information on the following pages is intended to give you an overview of exactly what it takes to get your home sold in today’s market, and how Zoe can help you achieve it. The first step in gathering facts and data is to request a Comparative Market Analysis of all the "Comps," or homes which have recently Sold or are For Sale in your neighborhood.
You can expect Zoe to be a candid, up front, no nonsense professional. Together, you will look at the facts to determine the best pricing strategy designed to sell your home for the highest possible price. Final pricing will always be subject to your approval. You can expect excellent customer service from Zoe, with prompt responses, focused attention on you, solid results, and great negotiating skills on your behalf.
Seller's Guide Overview
Step By Step: How a Home Sale Works
How does the process of selling your home work? Here's a road map of the journey from Start to Finish:
Accurate Pricing: How To Determine The "Sweet Spot" Price For Your Home
Did you know that there's a "sweet spot" price for your home so that it will sell in 45 days or less, with multiple Buyers fighting each other to have you pick them? It's much more fun than having Buyers perceive you as the adversary, and it's better sport too. You get to be the Hero who selects the next owner of your Home, and pass the mantle of care, love, and responsibility to the buyer of your choice when you choose an accurate listing price based on Fair Market Value. Finding this "Sweet Spot" price is the main objective of having Zoe prepare a Comparative Market Analysis for you.
The truth is, NO ONE can tell you exactly what your home will sell for. There are lots of opinions, but only one set of facts regarding the "Comps," or homes that have recently sold in your neighborhood. These recent sales determine Fair Market Values for your neighborhood. We will examine the facts of record together and determine a pricing strategy designed to sell your home for the most money possible in the shortest time. The TRUE Fair Market Value is determined when someone says, “I’ll buy it!” Then and only then is the fair market value determined. Let’s look over the three most common strategies to price your home as close to Fair Market Value as possible...
Pricing Strategies: “As Is”
The property is sold without benefit of any repair work paid for by the seller that is either required or recommended in any inspection reports. Buyers may have any and all inspections deemed necessary to satisfy themselves as to the condition of the property. The buyer pays for the inspections! This is a good strategy for a short sale, if there is little or no equity in the property, or if the seller finds themselves short on cash. The result is that almost always you end up selling for less money than Fair Market Value, since fewer Buyers want to move into a Fixer-Upper, and the cost of necessary repairs or updates is subtracted from Fair Market Value.
Pricing Strategies: “Traditional Sale”
This strategy is called “traditional” because you ask for more than Fair Market Value, and then negotiate downward until Fair Market Value is reached. It calls for doing all of the normal and usual activities that eventually lead to a sale on your home, such as obtaining the proper Inspections and completing all necessary repairs before the home is placed on the market. Zoe will recommend certain steps to be taken to ready your house for the market. These might include cleaning, painting, sprucing up the landscaping, etc. Some small, inexpensive steps can increase your home’s value enormously. It is essential that automatic price adjustments occur every 15-30 days to maintain market momentum. An adjustment of 5-10% after 30 days will usually result in a sale shortly thereafter. The result is a much longer marketing period requiring price reductions, finally leading to a Fair Market Value sale in 90-180 days.
Pricing Strategies: “Quick Sale”
This is a very effective strategy for getting your property sold because when a home is priced at or below fair market value, it usually sells quickly.This pricing strategy makes it easy to get the attention of the other agents in the county, resulting in more showings. This generates one or more offers from agents who wait for properly priced homes to show their best clients.This is by far the most effective strategy to get your home sold fast and for the highest realistic price the market will bear. The result is a quick sale, usually with multiple Buyers all fighting each other instead of You, leading to a solid offer and a straightforward transaction at Fair Market Value.
Marketing Plan: Above And Beyond The Basics
Marketing done well increases exposure of your home to as many potential Buyers as possible. Zoe will ensure that the greatest number of people see your home in its best light, increasing the likelihood you will receive more offers that are closer to your asking price. Zoe does everything other agents do, including a yard sign, entering your home into the MLS, etc... and MUCH MORE! Here's a list of Marketing activities Zoe will take care of on your behalf:
There’s No Place Like Your Home
To get the Marketing process started, tell Zoe the things you love about your home! Only you know the special features of your home and what makes it unique. What do you love about your home? What makes your home different and why should Buyers consider it as their potential new home? We'll incorporate the things you love about your home into all our Marketing materials.
Online Marketing Statistics
Zoe and her team will create a professional video of your Home, and blast it out all over Facebook and Instagram! The video below has been viewed over 2,600 times on Facebook by potential buyers in SLO county. This property (1532 Phillips) sold above listing price with multiple offers.
Social Media Marketing
Social Media is simply communicating with your Network of friends, family, and business associates. Zoe has built a sizable and loyal Social Media following here in SLO County! Whenever she has a new listing, or a successful Closing of Escrow, she will post about it and all of her friends and followers will be able to see what she's up to. When she lists your home for sale, everyone in her Social Media Networks will know about it. Professional photos, Videos, and 3D walkthroughs will be available for everyone to view, dramatically increasing your home's exposure to Buyers locally, and even nationwide. Her content is a fun mix of business, family life, cooking, and SLO Lifestyle, so her followers enjoy seeing what she's up to on a daily basis. You can check out Zoe's business pages on Social Media by clicking on the logos below.
3D Matterport Marketing
Zoe's Commitment To You
Your Commitment to Zoe
There are many advantages of working with Zoe as your listing agent. When you are ready to work with Zoe, please be willing to commit to the following:
Zoe would love the opportunity to serve you with excellence! If you're comfortable and ready to move forward, the first step is to contact Zoe for a Free Comparative Market Analysis report today! She'll hand deliver it to your home, and review it with you to see what amount you could reasonably expect to sell your home for. This simple meeting takes only 15-30 minutes. She'll also review this Seller's Guide with you, and bring along the standard agreements so you can move forward if you'd like to.
Frequently Asked Questions
What are your main questions or concerns about Selling Your Home at this time? Zoe will be happy to sit down with you in person to answer all your questions, so that you can feel comfortable moving forward with selling your home.
"First Class All the Way! These guys are professional and incredibly competent. We used them for buying our new home and my family was so impressed with how well taken care of we were. The buying situation was complicated, but Zoe and Pete helped us breeze through it and get us into our dream home! Would definitely recommend to anyone looking for a responsive, trustworthy agent to represent them well."
Jeremy & Cristina Limpic, Arroyo Grande
"Zoe was a referral from another Real Estate agent in Colorado. Zoe, in a very short time span and by using her diplomatic skills with my family, put together a sales package and a deal in record time. As you can see, my mother's condo was presented, shown, and sold relatively quickly and easily thanks to Zoe's hard work. Zoe is highly motivated to do the very best for you and your family."
Steve Austin, Shell Beach
"Pete and Zoe made our house hunting experience smooth and easy. Zoe was on top of it and knew what we were looking for. We trusted in their advice which lead to our first home in a couple of months. My husband and I never felt pressured into making a sale we weren't comfortable in. I would recommend them to anyone. I'm glad they were there to share in our experience. They're the best people to know in general."
Ashley Aguilar & Brian Duffy, Oceano
"I appreciate Peter and Zoe Van Gundy's professional, pleasant and courteous presentation, listing and finally the sale of my condo. They were keeping me very well informed of the whole process and making it quite "comfortably easy" especially for me, an out-of- state seller. I highly recommend Peter and Zoe for your real estate needs in San Luis Obispo, Ca. and it neighboring cities."
Michael Wyn, San Luis Obispo
Call Or Text: 805.903.2258